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Therefore, marketing decisions are strongly influenced and affected by developments in the political environment. What laws may limit the company’s ability to be successful?
Before entering a new market in a foreign country, the company should know everything about the legal and political environment. For example, laws covering issues such as environmental protection, product safety regulations, competition, pricing etc.
It is specializing in riveted denim jeans and different lines of casual and street fashion.
From 1960 -1970, Levi Strauss had experienced explosive growth in its business as the “blue jeans craze” effect explodes around the world.It is currently one of the world’s largest brand-name apparel marketers with sales in more than 110 countries which included Europe, Japan, Taiwan and others.The company was organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore.Therefore, it is of critical importance that marketers understand and have an eye on development in the Macro Environment, to make their business grow in the long term.Disclaimer: This work has been submitted by a student.It helped the company to expand its business to worldwide.This company was privately held by descendants of the family of Levi Strauss and it has employed a staff of approximately 10,000 worldwide.might require the firm to adapt certain aspects and strategies to the new market.As we have seen, the company is surrounded by a complex environment.This involves laws, government agencies and pressure groups.These influence and restrict organisations and individuals in a society.