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Additionally, keeping good relations with other firms may also lead to information about new projects that you might not have known about before.Generating new business opportunities involves both marketing and communications, but most of all it involves nurturing relationships.
Some initial considerations:• Determine what sets your design firm apart from the plethora of others.
What services distinguish you from the rest, and what makes your approach exceptional?
Rather than make the book simply a portfolio, make the book a design object itself.
Your design philosophy should be manifested in any tangible object (books, business cards, etc) your company produces, so that whenever you meet a potential client, you can offer them a small sample of what makes your firm so great.
If you want to be more of a generalist, and be known for creative solutions and high quality design, then make “process” and “philosophy” your brand (like Grimshaw).