You want your information, not your formatting, to be the focus!
In business plan charts, color should be used only to clarify trends and relationships.
If you’re going to include them within larger paragraphs, make sure they stand out by increasing their font weight.
If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.
Use color to emphasize single important data points, differentiate between real and projected values, or group related data: Charts, tables, and diagrams should be used in a business plan to summarize and present research that backs up your ideas and strategies.
Wherever an investor might doubt the validity of a claim, it’s a good idea to include supporting data in the form of a summative visual.
The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.
Another part of analyzing market potential is about identifying and understanding target customers.
Our free business plan template is part of a kit put together to help you define who you are, describe your business, and document how you will be profitable.
Your business plan is not only a necessity when seeking financing for your project, it is a recognized management tool that outlines exactly what your company will do and how it plans to succeed.