The plan should be impressive, well thought out and must reflect your passion for your consulting practice.
Remember that as your practice expands, new employees will be reading and most likely scrutinizing your marketing plan. Make sure you have created a consultancy culture and environment that would appeal to you if you were applying for a consulting job.
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The marketing plan sets the company vision and articulates the consultant’s mission.
Like the business plan, the marketing plan should include short and long term goals.Differentiate Through Process The process you take your clients through is a third way to differentiate your firm.This may be a difficult element to market, as price and expertise are generally the first things a potential client will look for when evaluating options.Making either case rests on the expertise you bring to the table and how well you can prove it through your work, marketing, and reputation.Differentiation Through Price You can win business through price differentiation, generally by charging lower prices for similar services as clients.As a small business owner for a few years, I needed assistance in boosting my existing business.I approached JD Business Consulting Group for help and it has been a great experience working with them.Click here to see how our professional business plan writers can create your business plan for you.This business plan is designed for small businesses that do not need any extensive business analysis.Most investors will expect an accurate and updated consulting business plan.Consultants should maintain accurate plans that depict short and long term projections and profitability overviews.