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Since business industries change with customer demand and the economic environment, the business plan and marketing plan must evolve throughout the lifespan of the business.The business plan provides a wide overview of the business, which includes information on staff, operations, location, marketing and financial aspects, as well as clearly outlined missions and goals.The Cambridge Strategy Group takes advantage of the small business owners’ need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of “small business consulting.”Management The CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.
We place our best people on small business customers.
Our mission is to help small businesses of today become the leading corporations of tomorrow.
We combine Blue Chip training with small business experience and local presence.
We differentiate ourselves in the following ways: Focus on small business.
The business plan identifies the goals and missions of the business, while the marketing plan explains how the business will achieve, if not exceed, those goals and missions.
If the plans of the business change, the business’ course of action also changes.
However, both plans should be long enough to provide concise and detailed information.
The information within the plans should be well-researched and include supporting evidence for facts presented.
The business plan and the marketing plan are both essential aspects of successful businesses.
These plans not only help businesses organize their operations, but help benchmark their success or failure.