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The market for personal computers includes homes, schools, businesses, and government organizations.
You might also need to find other government statistics, or other commercial statistics, so you may be conducting some internet searches to track down the information.
You need to be able to measure and quantify your market.
For example, if local homeowners are part of your target market, then you should be able to count them.
Segmentation helps you target specific people with specific messages and helps you focus on user needs.
Families might need quick, consistent service while students might need late-night service.