Tony and his HERE traffic team have spent nearly two years studying the problem and trying to tease out every variable they could think of that affects traffic.
They profiled traffic behavior and identified over 100 different ways that traffic can behave on a given stretch of road. The system selects a profile that describes this combination.
This information is shared with social media services, sponsorship, analytics and other third-party service providers.
In the afternoon of the fourth Wednesday of November, for example, roads near major American airports and big thoroughfares are likely to be packed with people trying to get to their families for Thanksgiving.
But downtown streets might be deserted as everyone takes off early.The occupants of the Mercedes escaped with superficial injuries; the Citroën crumpled like a paper bag, and the driver and her daughter-in-law—both doctors—were killed. The police claimed that the Citroën was at fault, but automobile activists quickly found witnesses who said that the Mercedes had crossed over into the central emergency lane reserved for ambulances and police cars, and then into oncoming traffic. / I’ve got a suitcase full of cash to get me out of trouble.” The song’s chorus expressed the class conflict at the heart of the matter: “Get out of my way, filthy peasants.Especially infuriating was the Mercedes itself, a black S-500 with a siren: for years, these besirened black Mercedeses had been running red lights, using the emergency lane, and otherwise tyrannizing other drivers. / There’s a patrician on the road.”On a Monday morning a month later, two young women from the Caucasus set off bombs during rush hour in the center of the city.We all know that that is not how forecasting is done.” Traffic prediction is a very different problem to traffic reporting, and a much harder nut to crack.The reality is that traffic congestion is a hyper-local problem (it depends on the particular set-up of roads and usage demands in each city), which is why it is often so hard to predict.Andrey Kolesnikov, the Kremlin correspondent for and probably the best-known print journalist in the country, was unable to reach the airport in time to leave with Prime Minister Vladimir Putin for Nizhny Tagil.Instead of detailing Putin’s manly adventures in the metallurgical capital of the Urals, Kolesnikov’s column the next day described his own epic, failed journey to the airport.Even without snow, the movement of cars through the circular maze of Moscow was incredibly frustrating.During rush hour on an overcast, slippery day in late February, the luxury Mercedes of a vice-president of Lukoil, the country’s largest oil company, collided at high speed with a small Citroën.“There are dozens of different variables from weather to holidays to events that can affect how traffic is moving on a given stretch of road.You have to take them all into account if you want to properly analyze and understand how traffic is moving.” What feels like common sense about traffic - that a road is packed on the weekdays but empty on the weekends, is often far more complex.