Destination Branding Dissertations

Destination Branding Dissertations-54
“Revenue Management Concept Training: Its Efficacy as an Intervention Methodology for Hotel Front Desk Employees and Hotel Managers” Smith, Eva (2008).“Relationships between High School Students’ Perception of Teacher Effectiveness, Attitudes towards Hospitality and Intent to Select Hospitality as a Career” Atkins, Kelly (2008).

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Tourism destinations are products of history and culture.

To some level, a successful tourist destination is one which can connect instantly with the cultural background of its potential tourist.

If one looks at the meanings associated with a particular place, some of them are shared by the local community whereas others are shared by global cultural communities.

For example, a place like Manali or Rishikesh attracts tourists from all over the world.

Finally, on the basis of the research findings and analysis it was recommended that Gujarat has the potential to become a top tourist destination if it manages to create a distinct identity and strong brand associations via effective marketing strategies.

Since centuries Gujarat has been a vibrant melting pot of cultures, traditions and movements.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.Gujarat has all the ingredients to become one of India’s leading travel destinations – natural beauty, rich heritage, ancient archaeological sites and a colourful culture as well.“Bidding as a Shopping Experience: The Impact of Consumer Characteristics and Hedonic Shopping Motivations on Shopping Values in Online Auctions Influencing Consumer Preference and Intentions” Fogle, Alycia (2007).“The Influence of Atmospherics On Consumer Perceptions of Service Quality, Merchandise Price, and Merchandise Quality Influencing Behavioral Intentions: A Retailing Study of Outlet Malls” Kim, Hye-Young (2007).“Toward Customer Love: Investigating the Antecedents and Outcomes of Satisfied Customers’ Emotional Attachments to Retailers” Smith, Sylvia (2007).Disclaimer: This work has been submitted by a student.Much of it is due to an inability to carve out a unique identity and develop offerings which attracts more tourists.The objective of the study ‘Understanding and Evaluating Gujarat Tourism’ is to understand Gujarat as an emerging tourist destination and on the basis of research suggest recommendations for it to be amongst the leading tourist destinations in India.The study provides an opportunity to understand and analyze the marketing of such a product * Most of the academic articles that I came across on destination branding were written in a global context.A few case studies have been written on successful tourist states such as Kerela, Uttarkhand, etc.


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