Disposable Rocket Essay

Disposable Rocket Essay-35
Rayovac Corporation is contemplating expanding its rechargeable batteries line.This would be a shift from the alkaline disposable batteries.In 1990, the company shifted its focus to Heavy Duty and Industrial products. Despite this fact, Rayovac continued to develop and bring to market different chargers for the rechargeable batteries.

Rayovac Corporation is contemplating expanding its rechargeable batteries line.This would be a shift from the alkaline disposable batteries.In 1990, the company shifted its focus to Heavy Duty and Industrial products. Despite this fact, Rayovac continued to develop and bring to market different chargers for the rechargeable batteries.

The market for batteries is growing due to the increased popularity of high drain devices such as laptops and cameras.

Traditional alkaline batteries account for 70% of the market in Canada.

A financial analysis was conducted to determine whether the rechargeable batteries option is viable.

The Ansoff’s growth matrix has also been used to determine the strategic options available to Rayovac.

This growth should be achieved with minimal sacrifice of profits from existing products. Growth in the rechargeable batteries segment will ultimately lead to decline in the alkaline battery segment.

Rayovac is committed to environmental sustainability. The company aims at creating safe environments and minimizing damage by recycling and reusing.

Rayovac needs answers to several questions before making this strategic decision. Initially, it was called The French battery Company. Currently, Rayovac is the market leader in wearable hearing aids.

If they make the investment, will the company grow to be the market leader in this product line? Will the company have enough cash to execute the strategy? In the years 1930-1988, Rayovac concentrated on manufacturing batteries for consumer products such as radios, flashlights and computer clocks.

There is stiff competition among the top three industry players Duracell, Energizer and Rayovac.

This is evident in the guerrilla tactics employed in their advertisement campaigns.

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