Fitness Studio Business Plan

Writing a business plan can be a big job, so we created a template to help guide you through the process.This free download walks you step-by-step through the different areas of information you will need to cover in your plan, giving you helpful tips along the way.

Try it for free Establishing a legal business entity such as an LLC prevents you from being personally liable if your boutique gym is sued.

Consider using a registered agent service to help protect your privacy and stay compliant.

However, this fee schedule doesn’t encourage participation as much as a monthly payment, which is owed regardless of attendance.

Some boutique gyms also sell nutritional juices or smoothies, or offer coffee and healthy snacks after workouts for additional revenue streams.

Your customers likely prefer forming a community with like-minded members rather than working out alone, and will help you recruit new members with positive word of mouth. You’ll sign up new members to six-month or one-year contracts, for rates that will likely be higher than gym memberships in your area—perhaps $100 a month or more.

A smaller number of specialty gym owners charge on a per-workout basis.

You can find out more about trainer and nutritionist certifications from the Your costs will be determined by your location, type of workout program offered, and equipment and machinery needs.

Depending on these and other factors, you could spend anywhere from virtually nothing, all the way up to one million dollars in startup costs. For instance, a barebones operation might involve you running a small boot camp class a few times a week in an outdoor public access area, such as a beach or park.

You will need to register for a variety of state and federal taxes before you can open for business.

Recording your various expenses and sources of income is critical to understanding the financial performance of your business.


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