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Such Kellogg’s products that fall under this category as “unhealthy” are Pop-Tarts™, Froot Loops™, and Apple Jacks™.All of these products fall under Kellogg’s top sellers, and no longer marketing these to children may take a toll on the profits.
Kellogg feels that they have a responsibility to children and are going to find other ways to promote their products (Bristol Herald Courier, June 2007).
Employees The employees of the Kellogg Company are also considered to be internal stakeholders; who included 26,000 people in 2006.
External Stakeholders Government The government is saw as an external stakeholder because the company must abide by certain state and federal rules and regulations in order to be considered a legitimate business.
Kellogg has made it clear that the company was founded with a strong commitment to social responsibility and is proud of the progress that has been made since its creation in 1906.
Internal Stakeholders Shareholders Individuals that own stock in the company are considered to be internal stakeholders.