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That’s because by taking this step, you’ll now have a clear benefit that you can use to persuade potential clients.Your marketing efforts will now pack more punch, since it becomes easier to promote the benefits of working with your agency.Every entrepreneur faces the common challenge of writing a business plan at some point as they develop their fledgling venture.
A Customer Persona is helpful, because it lets you gain clarity as to who you want to work with, as well as the challenges that this kind of customer is facing.
You can then use that information as part of your marketing efforts.
The truth is, however, that writing a generic business plan won't do you much good.
What you need to create is a business plan that is tailored to the challenges and opportunities that exist specifically for your business.
If it's just a document to guide you, include the information that's most important for you to remember." 2. That means that your business plan needs to focus on employee recruitment and retention more so than perhaps other types of firms do.
That might mean mapping our benefits and compensation for your staff, as well as the unique perks that keep employees excited, motivated, and hardworking—all of which will help foster a positive culture, say Carter and Smith.
We even touched on some other important, but related issues, such as how much time you should spend on building a business plan.
Either way – what you need to do now is take action.
Marketers often leave a critical component out of business plans: How they'll build a management team, says Tina Young, president and founder of Market Wave, a marketing firm in Dallas.
"It's true that on day one you may not be able to afford senior-level staff, but marketing is a time-intensive business, and you'll need additional fire power down the road," she says.