I recently received my marketing essay and I am running out of words to describe the quality of the essay.
To an advertising man, it means advertising media selection and a host of activities related to the advertising function.
However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort.
Therefore it is in the organizations and the national interest to ensure that an optimum use is made of such resources.
If one emphasizes this aspect of marketing, it becomes clear that marketing is important not only for business undertakings but also for non-profit organizations such as hospitals, museums, etc.