For the firm employing the mix of competitive pricing, discounting and bundling, the sales volume increase was marginal, despite the overall positive dynamics of online electronics sales in the UK over the past year. To view the full Dissertation click here The current research project aims to investigate into the relationship between the social media presence and brand trust of Cadbury, a UK-based confectionary company.Primary quantitative data is obtained to achieve this aim.Tags: Autism Report / Term PaperMethods Section Of Thesis PaperGeneralization Thesis StatementBu Mba Essay QuestionsHate HomeworkEssay Writing For High School StudentsAp Essay Space ExplorationCritical Thinking And Education For DemocracySports Comparison Essay
The data is collected by means of semi-structured interviews with one owner/manager and two general managers of small and medium-sized online retailers.
The key finding is that the companies experiencing an increase in their sales volumes over the past year followed the same pricing strategy, which combined competitive pricing, discounting and personalised pricing.
The sample covers the period of 2013-2015 which allows for examining both short-term and long-term performance as well as minimise the potential impact of the global financial crisis.
The cumulative abnormal returns (CARs) and buy-and-hold abnormal returns (BHARs) are employed to estimate the performance of the acquirers.
The analysis relies on testing the deviations of abnormal returns from zero by performing several cross-sectional tests for different event windows and holding periods. To view the full Dissertation click here The purpose of this research is to explore the effects of foreign direct investment (FDI) inflows on economic growth of emerging economies in the Latin American and South East Asian regions.
This aim is attained by employing econometric methods based on panel regression analysis.The study investigates a sample of ten countries for the period from 1990 to 2016.The results of the research show that FDI inflows do not produce a statistically significant positive effect on economic growth in developing countries but there are slight regional differences.The researchers who investigate the role of supply chain management in organisational performance might be interested in this dissertation. To view the full Dissertation click here The implementation of corporate social responsibility (CSR) initiatives can turn out to be successful in some organisations and fail for no apparent reasons in others.This research project was conducted with the aim to find out whether these differences can be explained by organisational culture.If you need some help or inspiration for writing your dissertation, then you've come to the right place.On this page we have a range of Dissertation examples in various subject topics from Business, Management and Marketing, to Economics and Finance, Law and History. We also have example essays and example reports available on our resources page.The survey method was employed for primary data collection.73 usable questionnaires were collected from the employees of Hyundai’s branch in the UK. To view the full Dissertation click here The constant changes in the external environment and disruptive innovation trends have severely undermined the relevance of such theories as Lewin’s 3-Stage Model of Change (Hossan, 2015, p.53).The impact of culture on CSR involvement was analysed at the example of Hyundai, a global automotive manufacturer.To operationalise the concept of organisational culture, the Cultural Web model was adopted as the core theoretical framework.