Research Strategy Paper Gen 200

Research Strategy Paper Gen 200-77
The survey found that freelancing appeals to the vast majority of millennials.79% of millennials say they would “consider quitting their regular job and working for themselves” in the future.

The survey found that freelancing appeals to the vast majority of millennials.79% of millennials say they would “consider quitting their regular job and working for themselves” in the future.

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Additional comparisons indicated the following: We also compared the time of day each generation enjoys content, and our results revealed that most of the younger respondents – more than 40 percent of Gen Xers and Millennials – consume content in the evening.

MOUNTAIN VIEW, CA — October 29, 2014 — Elance-o Desk, the world’s largest online workplace, and Millennial Branding, a Gen Y consulting firm, today announced results of a new study, “The 2015 Millennial Majority Workforce.” Findings reveal that millennials are the generation considered best at key skills businesses require to remain agile and innovative.

As focus on skills increases, companies are adopting new hiring methods.

41% of hiring managers plan to hire more freelancers in the next five years.

Millennials are already more adaptable and focused on flexibility than generations before them.

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Businesses need to move more in this direction as well.” Millennials are viewed as more adaptable, creative and solo-oriented than the generation before them Hiring managers, asked to choose whether millennials or the generation before them were more likely to possess an attribute, painted the following picture: Among the characteristics that hiring managers see millennials possessing, a number lend themselves to independent career paths.Top benefits of hiring freelancers that the hiring managers cited include: ability to start work immediately, access to specific skills and scaling as needs change.“It’s absurd that while we see a record level of job openings, millennials are struggling to find jobs and companies struggle to hire them,” said Dan Schawbel, founder of Millennial Branding. Technology has forever changed where, when and how we work.With more and more people online, content strategists need to consider key distinctions and similarities among multiple generations in order to produce highly shareable content.Each generation has unique expectations, values, and experiences that influence its consumers’ behaviors, and offering your audience content that reflects its shared interests is a powerful way to connect and inspire action.But is it possible to make various connections with consumers who span several generations?To better understand the habits of each generation, Buzz Stream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 19), Generation Xers (born between 19), and Baby Boomers (born between 19).Millennial Branding helps companies understand the emerging millennial employee by providing research, training, and advisory services.As representatives of millennials and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your millennial employees, and turn you into an industry leader.As ambassadors to millennials, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.About Dan Schawbel Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm.


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