As Jason Fried explains: ”As demand for our services grew, we found ourselves increasingly disorganized.[…] We didn’t like the rag-tag image we were portraying to our clients.
They were paying us good money — and our work was good — but the way we organized the work, communicated about the work, and presented the work wasn’t becoming. Still, they were a web consulting company and Basecamp wasn’t their core business.
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Well, it’s not because the tech giant headquartered in Mountain View, California, has been taking advantage of outsourced staff for years.
Thesis On Outsourcing Success